Making sense of complexity
Strategic design & insight for impactful businesses
Clients
”Micha was instrumental in the success of our startup.
Her ability to help us articulate our proposition as a business and stay focused on our customers was invaluable. As a new business, it can be easy to get sidetracked, but Micha helped us stay on track and make quick decisions that were essential for our growth."
- Nick Perrett, Founder & CEO
"Having Micha in your team is like having a cheat code.
Micha is a genuine unicorn. She’s just as comfortable (and brilliant) defining and visualising strategy, to delivering the tactical work to make it happen and just about everything in between. She is a selfless, passionate and funny collaborator. You should work with her."
- Joshua Stehr, Strategic Designer
"They came armed with solutions to challenges
...that were known from the start, and some that came up throughout the process in a challenging operational environment while having to manage stakeholders from multiple different business units. I would be very happy to work with Micha and team again in the future."
- Anna Boyles, Technical Director
Curiosity is my favourite design tool
I thrive on exploring ambiguity.
Finding the right problem before seeking solutions.
Building knowledge through experimentation, data, rapid prototyping and testing.
Over the past 15 years, I've worked with major companies like Google, TfL, and the World Economic Forum. My work has taken me to unexpected places. I've designed tools that enable people to navigate the transport systems of London and New York, and created services for busy workers in Tokyo and Seoul.
From public and private companies to research institutes and climate organisations, I help clients navigate complexity and plan ahead, using regenerative design and social equity as lenses for making critical decisions. I champion neurodiversity and thrive on incorporating challenging viewpoints into resilient strategies.
”Micha was instrumental in the success of our startup.
Her ability to help us articulate our proposition as a business and stay focused on our customers was invaluable. As a new business, it can be easy to get sidetracked, but Micha helped us stay on track and make quick decisions that were essential for our growth."
- Nick Perrett, Founder & CEO
"Having Micha in your team is like having a cheat code.
Micha is a genuine unicorn. She’s just as comfortable (and brilliant) defining and visualising strategy, to delivering the tactical work to make it happen and just about everything in between. She is a selfless, passionate and funny collaborator. You should work with her."
- Joshua Stehr, Strategic Designer
"They came armed with solutions to challenges
...that were known from the start, and some that came up throughout the process in a challenging operational environment while having to manage stakeholders from multiple different business units. I would be very happy to work with Micha and team again in the future."
- Anna Boyles, Technical Director
EXPERIENCE
Thought Pattern Studio | Founder & Coach
2025 - Present
Meet Micha | Director
2025 - Present
Reason | Head of Design Strategy
2021 - 2025
Made by Many | Design Lead
2018 - 2021
Globant | Senior Service & Product Designer
2016 - 2018
WAE | Service & Product Design Consultant
2014 - 2016
Freelance | Designer & Art Director
2012 - 2014
Freelance | Interpreter & Translator
2007 - 2014
SPEAKING
Service Lab London | Speaker
Google Playtime | Speaker
Triangirls | Speaker
Oxford Brookes University | Seminars Lead
Japanese
Italian
French
English
Spanish
Bulgarian
Russian
FLUENT
BASIC
LANGUAGES
MENTORING
LCC, Central St. Martins, UXPA, Flipside
LOVIE AWARDS
Government & Civic: Gold Winner
Web Services & Applications: Winner
Best User Experience Award: Winner
Best Navigation & Structure: Winner
Best Practices: Winner
UX DESIGN AWARDS
UX Design Award | Concept
CANNES LIONS
Shortlisted for Innovation
CORE77
Service Design Award Runner-Up
BIMA AWARDS
BIMA 100: Strategists & Consultants shaping the future of Britain’s digital industry
BIMA Transformation & Consultancy: 'Advance' Award
BIMA Transformation & Consultancy: 'Impact' Award
BIMA Grand Prix